Advancing Innovation

Become an Innovation Practitioner in 2 days

Innovation Through Human-Centered Design

The Luma Institute is a US-based global education company that teaches people how to be more innovative by applying the discipline of Human-Centered Design.

What Is Human-Centered Design?

Human-Centered Design is a creative approach to problem solving. It is a process that starts with the people you are designing for and ends with new solutions that are tailor made to suit their needs. Initiativez is proud to partner with the Luma Institute to bring you this engaging, inspiring and thought provoking two-day workshop. Introducing the LUMA System of Innovating for Human-Centered Design – the workshop uses a dynamic mixture of short lectures and hands on activities where participants will learn how to:

• Provide their teams with a repeatable way to innovate
• Get more out of direct customer research
• Measurably impact product development efforts
• Promote productive cross-discipline collaboration
• Practice creative alternatives to traditional brainstorming

Innovation is the key to business success

Business professionals agree that innovation is critical to their success and to be competitive in today’s challenging market. Over 90% believe that long-term success of their organisation’s strategy depends on their ability to develop new ideas. Particularly during challenging economic times, this is crucial. It is necessary for businesses to constantly rethink how they operate and redefine themselves – Every business must innovate to compete. Luma is the start.

We do not innovate for you, but we help you master our unique scalable and universal tools to build innovation within your team, which lasts longer and yield the best returns.

Key Benefits

• Collaboration: Working together acros s disciplines and across organisations to create something new.
• Empathy: Better understand and share the feelings of your clients to help them meet their needs.
• Questioning: Develop effective solutions by approaching problems from a different perspective.
• Visualisation: Giving form to though ts and words in order to think, collaborate and test in an open and transparent way.
• Breakthroughs: Using innovation to push through challenges and create new business value.
• Agility: Being able to adapt quickly and efficiently to today’s ever-changing competitive landscape.

“A lot of material & methods were packed into two days but it didn’t feel overwhelming because they were kept simple and we were given a lot of examples. This hands on experience making everything really sink in and stick, as well as made it easier to relate to our personal experiences and challenges.”

2015 course participant

Who should attend the workshop?

This workshop is ideal for anyone who wants to see ideas come to life and to see an idea become a prototype. It will appeal to professionals  seeking to accelerate innovation within their organisation, those interested in Human-Centered Design or people wanting to improve their skills in both of these areas. Ideal participants are experienced professionals in positions of influence within their organisations who want to drive innovation and effect change throughout their business. Because collaboration is a key driver of innovation we encourage multiple attendees – spanning all levels and functions of your organisation – to attend this workshop.