Effective Competitive Intelligence

Effective Competitive Intelligence

Gaining Advantage through Insight

How do you know what products or services will work in the market place? Will your competitors respond with the ‘killer’ product that neutralizes your entry? What factors in the business landscape and your ecosystem accelerate or hinder your position? Competitive intelligence today is a growing requirement of all enterprises. Regardless of size, you must have some assessment of the competitors, the markets and the products and services to understand your chances for success.

Competitive intelligence is much more than knowing what your competitors are doing, it is the translation of that knowledge into insight regarding your next action and direction moves as a business. Further, intelligence is not restricted to one market or country any longer. It has become a global requirement, a global asset.

Understanding how well the enterprise is performing based on its internal data is one view of the business. Understanding how well you are doing against competitors is another. Understanding the actions to take for success is still a third view. Add to that the capability to view alternate choices and strategies in markets, products, services and other asset moves and you really have a competitive advantage.

This is the realm of competitive intelligence, not just data or information but actionable knowledge that ensures the survival and success of your enterprise. Many of the topics in competitive intelligence apply to governments, nonprofits and educational institutions as well as businesses.

This is a Knowledge Consultants, Inc. certified course in competitive intelligence.

Prerequisites: A laptop is required and must allow installation of software if needed
Certificates of Completion Requirements:
All course attendees must meet minimum testing standards including in-class exercises to receive the certificate (75% is the passing grade).

By attending this highly beneficial course, delegates will:

• Explain why competitive intelligence is important today.
• Describe how key changes in the business ecosystem impact your organization.
• Recognize emerging threats to the customer base, products and services of your organization.
• Describe the approach used to successfully identify opportunities from changes outside the business.
• Demonstrate working through alternatives for action to neutralize or capitalize on those opportunities.
• Describe the close relationship of competitive intelligence to strategic thinking and action.
• Explain what the competitive intelligence method is and how best to use it in your organization.
• Define and specify methods to analyze material gatherd about the ecosystem and highlight the most important findings.

Who should attend

• Business Planners
• Strategy Professionals
• Middle Managers
• Senior executives
• IT Managers
• BI Professionals
• Analytical Specialists
• Data Analysts
• Business Analysts
• Performance Analysts
• Analytical Consultants

This course is a must-attend for all individuals and organizations that are interested in developing a useful and effective Competitive Intelligence environment.

Meet your expert course trainer: Frank Kowalkowski

Frank Kowalkowski is President of Knowledge Consultants, Inc., a firm focusing on business performance, business/IT architecture and business analytical techniques. He has over 30 years of management and consulting experience in a wide variety of industries. He has been involved with many projects including business analysis, process management, business performance measurement, business and competitive intelligence and knowledge management.

In addition to being a keynote speaker at international conferences as well as a conference chair, he has written numerous papers and spoken at conferences on a variety of subjects. He conducts frequent seminars nationally and internationally on a variety of business management and information technology topics. He is co author of a quarterly column on architecture for the website TDAN.

He is the author of a 1996 book on Enterprise Analysis (Prentice – Hall, ISBN 0-13-282-3365) and numerous papers. Frank is currently working on a BPM book titled ‘The 5 Stage BPM Approach’ for managers and professionals and a new book titled ‘End to End Architecture (E2EA)’ scheduled for February 2016. His most recent publication is a featured chapter in the business architecture book titled ‘Business and Dynamic Change’ June, 2015 and a chapter on semantic process analytics in the book Passports to Success in BPM published in 2014 both are available on Amazon.

Knowledge Consultants. Inc. (KCI)

Knowledge Consultants, Inc. is a professional services firm founded in 1984. KCI provides consulting and professional education services. With over 50 courses taught worldwide, KCI provides the opportunity to develop core strengths in the following certification areas:

• Process Management
• IT Management
• Business Performance Management
• Business Analysis
• Analytical Techniques for Business
• Business and IT Architecture

KCI has expanded its training and consulting efforts internationally into Europe, Southeast Asia and the Middle East. KCI has an outstanding list of current and past clients including many of the Fortune’s 100 companies.

Consulting focuses on the key areas of Business Performance Management, Process Management, Business and IT Architecture, Business Analysis, Using Analytic Techniques for Performance Improvement and IT Management.

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